What is Grow at Hidden Pond?

Be Inspired, Learn, Connect

Tide Creative launched Grow Brand Camp in 2014. Grow is a branding and marketing summit for wedding and hospitality professionals in the Northeast.

Grow at Hidden Pond is the next iteration of Brand Camp. Limited to 80 people, we’ll spend two days diving deep into the business of marketing your wedding business. At the end of Camp, you’ll have the skills to acquire the types of clients you want to work with, seal the deal with awesome sales strategies and ultimately build a business that will satisfy you every day for years to come.

Grow delivers an inspiring educational platform for three types of attendees:

  • entrepreneurs new to the industry
  • businesses expanding regionally
  • brands seeking national recognition

Camp out (at a luxury resort) in Kennebunkport, Maine and see why Maine is the fastest growing destination wedding market in the US! While you’re here, you’ll learn, network and most importantly, connect with colleagues who are facing the same challenges that you’re ready to tackle. Let’s tackle them together at Grow!


Day One

May 11th

8 short (20 minutes each) yet inspirational talks to get you motivated and fired up! Each of our amazing speakers will share insider secrets about what empowers them to be extraordinary, and their business to thrive!


Day Two

May 12th

Set your schedule and choose from among 9 workshops, each focusing on strategies to grow your business. From brand identity to targeted marketing and so much more, you’ll learn the nuts and bolts of success.



May 11 & 12

Network with colleagues and make new friends with people who will become your biggest advocates while we take care of all the details. We’ll arrange activities and provide space in the schedule to allow for rich discussions.

Wednesday, May 13

Optional Day 3


Feedback from our inaugural event last October told us that we needed to add a third day to the schedule to tie together all of the inspiration and learning from the first two days. Grow Hidden Pond will feature an optional third day for a limited number of attendees (max 20), led by J Sandifer and the Tide Creative team. The additional cost for this day is $500.

So, what does the third day mean for you and your business? A brand reboot! Your brand is your most important asset and we want to make sure you are telling the right story. Together we will dig deep into who your ideal clients are, the story you are telling them and help you craft a plan to stay true to this story and yourself!

Please email liz@tidecreative.com for more details and to sign up.

He has an amazing story!


David Beahm

Extraordinary Event Producer




David Beahm is one of America’s top event designers. Known for his inventive work and trademark lavish flower creations, he has designed countless weddings for society, high profile and discerning clients, including Catherine Zeta-Jones and Michael Douglas, as well as a host of celebrity and Fortune 500 corporate events. He includes among his diverse corporate client base such well-known names as: Target, The Discovery Channel, Champagne Perrier-Jouet, Van Cleef & Arpels Jewelry, Victoria’s Secret Beauty, Christian Dior, McDonald’s and Louis Vuitton. He has also designed some of the most talked-about parties for New York’s top non-profit institutions, including The Whitney, Memorial Sloan-Kettering Cancer Center, Hackensack University Medical Center and Lincoln Center, to name a few.

Why You Need To Be There

Camp Directors

Vanessa Kreckel

Owner/Creative Director, Two Paperdolls
Two Paperdolls is a pioneering custom design house that foreshadowed the desire for customization across all aspects of the wedding industry. At the heart of Two Paperdolls Design House lies Vanessa’s infatuation with vintage designs and captivating patterns, and her fearless approach to delving into unfamiliar territory.

Gabrielle Rolon

Director of Education, The Knot
As Director of Education for The Knot, Gabrielle is a wealth of knowledge about wedding businesses. From organizational performance to sales strategies, leadership skills and so much more, Gabrielle is an expert. We cannot wait to soak in everything she has to say.

Erica Powell

President of Reverie Gallery
After planning almost two hundred luxury weddings, Erica Powell founded Reverie Gallery, a national wedding blog, bringing her passion for weddings to the next level. She promotes the best wedding vendors, and works with each to put forward a professional image and captivating brand.

Kristin Fuhrmann-Simmons

Social Media Manager, Kennebunk Resort Collection
When she is not busy blogging, posting recipes and sharing food photos, she works as a freelance writer. Her work has been published by Food Network Magazine, AAA Horizons, The Latin Kitchen, Yankee Publishing, Seacoast Media Group, and more!

Leslie Wong

Director of Partnerships & Events, HoneyBook
Leslie is the Director of Partnerships at HoneyBook, a people-first technology company that lets creatives get back to the work they love. Prior to joining HoneyBook, Leslie spent 8 years with global hospitality and event organizations, executing events from luxury weddings to brand activations for Mercedes-Benz and Louis Vuitton.

Cynthia Sanchez

CEO & Founder, Oh So Pinteresting
Cynthia and her team work with business to create and implement Pinterest and social media solutions. Her clients range from small businesses to a Fortune 100 corporation. She is an international speaker, writer and podcaster. She has been featured by Social Media Examiner, The Huffington Post and Entrepreneur as a leading Pinterest expert.

Nicole & Ian Riley

Founders, StudioWed
Nicole and Ian started Verge Events in 2005. After building a strong team of planners, and planning 40-50 weddings per year, they discovered a gap in the wedding market that needed filling! StudioWed is a place where wedding professionals can meet their clients, a couples can find their “wedding team”- all in one place!

J Sandifer

Founder & CEO, Tide Creative
J lives and breathes the wedding industry. After catching the startup bug in 2003, he quickly helped two different wedding businesses grow and be acquired. J now uses this knowledge to help others grow their wedding businesses. He has big ideas, understands how technology works and has a passion for marketing great things.

Get Your Money's Worth

The Schedule

The First Day


Please join us at 8:00 AM for Camper Registration on The Porch (event barn).  In addition to registration, coffee and a light breakfast will be offered. After you check-in, enjoy an early camp morning in one of our Adirondack Chairs while you begin networking with your industry peers!


David Beahm, wedding planner to the stars, will kick off our event at 9:30AM. In his address, David will explore the obstacles that can get in the way of a successful business – and life – and then offers some deep-fix solutions!

10:15-10:35: Leslie Wong

Creating Magic: As creatives, we bring the impossible to life. Hear how your experience sparked HoneyBook’s path, from idea to garage startup into a $32 million backed company in 1 year!

10:45-11:05: Erica Powell

Making Room To Grow: Erica shares her journey and reveals how making room in your life to grow can bring on next level success.

11:15-11:35: Nicole & Ian Riley

Creating Something That Matters: You know what we’re talking about..that thing that gets you up and going every morning. That thing that drives you to be yourself magnified. We’re talking about finding your home in the wedding industry.

11:45-12:05: Cynthia Sanchez

Taking the Path to the Unknown: As someone who tends to play it safe, being in business has shown Cynthia that the safe route isn’t always the right route. She left the well lit, paved and secure path and took a turn onto one with uncertainty, hazards and pitfalls..and counts it as the best decision of her life!


Bag lunch provided by Hidden Pond

1:15-1:35: Vanessa Kreckel

Five Key Ingredients To A Successful Brand: Develop your position in the marketplace, Invest in yourself and your business, Take Risks, Stand behind your messaging and your product, Always Evolve.


1:45-2:05: Gabrielle Rolon

Telling Your Story: Gabrielle shares how knowing what you stand for a living it every day is absolutely key to your success and your survival, both professionally and personally.

2:15-3:15: J Sandifer

#Wedding #Trends: J Will guide us through a statistically driven exploration of the wedding industry, an industry which he has experienced firsthand for over 12 years as both a wedding photographer and the founder of Tide Creative, a marketing and branding consulting firm for wedding vendors.


Campers will convene after a long day of motivational talks at Hidden Pond’s onsite restaurant, Earth, for cocktails and hors d’oeuvres. Three cocktail stations will be set up, each of which will teach campers how to make the specialty drink, and provide a recipe card to take home!


Before the start of Camp each speaker will choose a restaurant in Kennebunkport to dine at on night one. During registration, campers will select (on a first come, first served basis) a restaurant and speaker to dine with that evening.

The Second Day


Join us on The Porch for breakfast, coffee and networking with your industry peers.


Digital Technology Badge


Keeping Up With The Zuckerbergs: Earn your Digital Technology Badge in this course led by Leslie Wong of Honeybook. Technology has drastically changed the world we live in. Your clients are changing and we’re here to help you keep up. Understand the habits of today’s modern client and how to keep them engaged with your brand, from lead to booked and beyond.

Led by: Leslie Wong
Held: Counselor’s Lounge

Salesmanship Badge



Power Up Your Business with Pinterest: Earn your Salesmanship Badge in this course led by Cynthia Sanchez of Oh So Pinteresting. Are you looking to generate website traffic, build trust with your community and increase sales? Pinterest can do it all! In this session, go beyond the basics and learn the best practices to amplify your business with Pinterest.

Led by: Cynthia Sanchez
Held: Dining Room

American Cultures Badge


Building Culture: Earn your American Cultures Badge in this course led by Ian and Nicole Riley of StudioWed. It’s all about figuring out who you are as a business, and how you present that to the world. We will dig into the how and why we developed our culture, adnhow it has effected our business and day-to-day life. We will work on how you can develop your own culture and how it fits into your business!

Led by: Nicole & Ian Riley
Held: Patio


Graphic Arts Badge


The Power of Your Brand: Earn your Graphic Arts Badge in this course led by Gabrielle Rolon of The Knot. What does your brand say about you and your business to your potential customers? Your vendors? Your employees? Uncover how having a strong brand can grow your sales, increase customer loyalty and enable you to create preference in the market for your service.

Led by: Gabrielle Rolon
Held: Counselor’s Lounge

Emergency Preparedness Badge



The Catherine Zeta Jones Experience: Earn your Emergency Preparedness Badge as David talks about the design process and production challenges behind some of his larger events!

Led by: David Beahm
Held: Dining Room

Model Design & Building Badge


How To Grow And Build Your Brand In A Luxury Market: How you tell your story matters as much as how you present your product or service

Led By: Vanessa Kreckel
Held: Patio


Strategies Merit Badge


Strategies for True Evolution: Are you ready to grow? Join Erica and earn your Strategies Merit Badge as she explores the true concept of branding (hint: it’s more than skin deep!). Learn marketing strategies to implement into your business plan today and attract the success and clients we want tomorrow.

Led by: Erica Powell
Held: Dining Room

Communications Badge


Social Media for the Event Planner: Social Media is a vital part of business marketing. It is how you communicate  your unique brand, and where you make a connection with clients through rich imagery and written posts. Though vitally important, it can be daunting to add social media to your already packed schedule. Earn your Communications Badge and learn how to identify social media outlets that best fit your business, post scheduling and planning and how to use the “sell without selling” techniques that make social media so powerful and authentic.

Led By: Kristin Fuhrmann-Simmons
Held: Counselor’s Lounge


Service Heading

How To Market Your Wedding Venue To Millennials: From the right design aesthetics, to a cohesive brand across your website and social media, marketing to millennials is a full-time job! Get it right and grow your business with this deep-dive into all the tips and tricks.

Led By: J Sandifer
Held: Patio


Join us for lunch provided by Hidden Pond on the patio.


Meet the Gardener

The Hidden Pond gardener will teach the group about what is grown and how it is used at Hidden Pond! Hosted by David Beahm.

Max 20 people.

Art Class

Create a work of art with the Hidden Pond Artist in Residence. Hosted by Vanessa Kreckel

Max 16 people.

Shopping in Dock Square

Take the bus into Kennebunkport’s famous Dock Square for an afternoon of shopping and sight-seeing.

Worth Every Penny


See All The Fun We Had!

2014 Recap

More from 2014 by the people who made it all happen, the attendees!  Check out two days of #uptabrandcamp

Handy Tidbits of Information

Camper's Guide

Finding Your Way

Finding Your Way

Hidden Pond Resort is located in Kennebunkport, Maine. The address to plug into your GPS is 354 Goose Rocks Rd, Kennebunkport, ME 04046.

Bunk Assignments

Bunk Assignments

It is recommended that troops make reservations at either the Hidden Pond Resort or the Tides Beach Club by calling the Reservations Office at 1-800-573-7186

Brand Camp Essentials

Brand Camp Essentials

Just like cargo shorts and polo tees were essentials in your Camp packs of summers past, you’ll need certain essentials to be prepared for Brand Camp.

Mess Hall

Mess Hall

We will provide you with all of your meals while you are at the conference, from morning coffee to casual lunches and gourmet dinners as a group.

Field Trips

Field Trips

Everyone needs time to reflect and regroup during camp. On day 2 of Brand Camp we’ll be sending folks off on a variety of field trips both at Hidden Pond and around Kennebunkport.

End of Camp Dance

End of Camp Dance

Much like we anticipated our first slow dance with our summer crush back in the day, so too will we anticipate the final night as a whole group at Grow.

We Owe It All To Them

Our Sponsors

Kennebunkport, ME